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Hydrapak News
Hydrapak Introduces Women's Specific Pack (Ergonomic Design of Streamline Ensures Comfort) - July 5, 2006
Hydrapak To Sponsor Prestigious Cougar Mountain Classic - June 28, 2006
Hydrapak’s Bambino Pack Keeps Kids Hydrated - May 31, 2006
Hydrapak Awards Madison Exclusive Distributorship for the UK and Republic of Ireland - May 31, 2006
Hydrapak Offers Motorsport Specific Packs to Thirsty Bikers - March 14, 2006
Hydrapak Finds Success as Component Supplier - January 20, 2006
Hydrapak Technology Renowned For Innovation - January 20, 2006
Hydrapak Appoints Backbone Media To Manage Public Relations Efforts - January 3, 2006
Hydrapak Introduces Women's Specific Pack (Ergonomic Design of Streamline Ensures Comfort)
July 5, 2006 (Berkeley, Calif.)— Hydrapak, creators of hydration packs and drink systems, introduces the Streamline, a lightweight, feminine hydration pack designed for active women. Both comfortable and easy to use, the Streamline is an efficient pack to carry on nearly every outdoor pursuit. While most women recognize the value of remaining hydrated during exercise, it’s often difficult to find the proper, most comfortable hydration pack to wear. Until now, that is.
The Streamline’s thoughtful design is evidenced by many of its features. The female-friendly sternum strap can be adjusted to fit any body size, and the waist belt keeps the pack in place during active sports such as running or cycling (the waist belt can also be removed, if desired). A reflective light loop on the bottom of the pack ensures visibility on night-time cruiser rides. A handy key clip keeps keys accessible and not buried amongst other gear.
The Streamline features ample space for cycling tools, energy bars and extra clothing, as well as a bungee on the front for helmet storage. Since many women like to crank the tunes while exercising, a Hydratunes cord port allows an IPOD or mp3 player to be easily accessed. The Streamline offers a 70 oz reservoir, which provides enough water for up to 2-3 hours of exercise.
The most impressive technology of the Hydrapak Streamline is the reversible reservoir, making cleaning and drying a cinch. The Plug-N-Play connector system allows the drink tube to be removed from the reservoir while it is being filled with liquid. The Easy-Flo bite valve has a one hand shut off and is angled for ease of use. MSRP is $52.99. Comes in sky blue, red and royal blue.
Hydrapak To Sponsor Prestigious Cougar Mountain Classic
Emeryville, CA, June 28, 2006 – Hydrapak, creators of performance packs and hands-free drink systems for cyclists, will sponsor the 2006 Cougar Mountain Classic, the USA Cycling Mountain Bike National Championships held in Sonoma, CA, July 13-16.
Hydrapak invites Bay Area mountain bikers and fans to the Infineon Raceway in Sonoma for the Cougar Mountain Classic. The weekend offers the opportunity to watch many of the world's top cyclists in a variety of disciplines.
The National Championships include: Downhill racing, Mountain Bike endurance, Mountain bike gravity, Cross Country, Mountain Cross, and Road Cycling races. Cougar Mountain, which sits 500 feet above the raceway, allows spectators a view of approximately 90 percent of the course, and the additional sights of the Golden Gate Bridge, the Bay Bridge, San Francisco, and Oakland. The festivities will include a huge sports expo, kids' activities, and a vintage bicycle concourse. More information is available http://www.cmclassic2.com/
Hydrapak is a constant presence in the cycling community. They celebrate their roots in the cycling world, and athlete-driven products by sponsoring professional cyclists such as Tinker Juarez and Freddie Rodriguez. Hydrapak is thus thrilled to support the “most prestigious mountain bike race weekend in the country.”
Hydrapak’s Bambino Pack Keeps Kids Hydrated
May 31, 2006 (Berkeley, Calif)— Keeping children properly hydrated during the summer months, or in warm climates, is very important to overall health. A hydration pack is a sure-fire way to remind kids to drink water as they hike, bike and explore. Hydrapak, producer of hands-free drink systems and packs produces the BAMBINO pack, perfect for pint-size athletes in the making. Both light and durable, the pack can withstand the toughest beating.
With a fully insulated reservoir pouch to keep liquid cool, padded straps that gently cushion small shoulders, a large zippered gear pocket for extra snacks and jackets, the pack is ideal for kids on the go. With a fluid capacity of 50 oz, the pack features a reflective light loop, perfect for nighttime excursions. The thoughtfully designed key clip is an efficient tool for kids too.
Additionally, the reversible reservoir is a cinch for turning inside out to clean and dry. The reservoir also features a wide-mouth opening, which is ideal for kids to fill themselves.
With the Bambino pack, kids are reminded to drink water before, during and after playtime. Replenishment is made easy with the Bambino, an easy pack to tote on bike rides, to the beach or the park.
Bambino pack comes in blue and red. MSRP $29.99
Hydrapak Awards Madison Exclusive Distributorship for the UK and Republic of Ireland
Emeryville, CA, March 31, 2006 — Madison is pleased to announce that they are now the exclusive distributor of Hydrapak hydration systems for the UK and Republic of Ireland, in both the Cycle and MX markets.
“We are delighted and excited to be the exclusive distributor for Hydrapak,” said Dominic Langan, Managing Director of Madison. “The Hydrapak brand fills an important gap in our portfolio, and with the arrival of the 2007 model year products later this year we will have one of the most comprehensive and technically competent ranges available.”
“We are very pleased to award Madison the exclusive distributorship of Hydrapak,” said Matt Lyon, President of Hydrapak. “By teaming up with one of the best and most dynamic distributors in the world we are well positioned to maximize our potential in this important market.”
About Hydrapak:
Launched in 1996, Hydrapak was introduced to satisfy the growing demand from cyclists for personal hydration systems. Relying on input from professional athletes and feedback from a large staff of avid cyclists and product testers, the Hydrapak line has been continuously refined to ensure the products meet performance hydration needs. In 2001, Hydrapak spun-off into an independent company focused on creating the best personal hydration systems available for any activity where hands-free fluid delivery is needed. Hydrapak is committed to pushing the limits of design and materials to create the easiest-to-use, most functional hydration systems available. Hydrapak’s complete line of products are carried by specialty retailers in over 33 countries and its drink systems can be found in some of the top consumer brands in the world.
Hydrapak Offers Motorsport Specific Packs to Thirsty Bikers
Emeryville, CA, March 14, 2005 — Hydrapak, Inc., the exclusive manufacturer of the easy-to-clean, Reversible Reservoir TM, and a full line of athlete influenced hydration backpacks, announces the addition of motorsport specific packs to compliment its line of all-around use hydration packs. The new hydration systems combine the best of both worlds for competitive and recreational biker sports, in weight, function and performance.
Hydrapak has long been recognized in the Motorcycle industry as being receptive to the needs of motorized sports by providing dedicated products, professional sponsorship and support of major events throughout the United States. The sleek ergonomic styling of the new packs does not interfere with the necessary actions of motorsports. The soft, open-end reservoir with a non-leak velcro closure has been touted as the best hydration alternative because it eliminates the potential hazard of having a large, hard plastic screw-top in the middle of the rider’s back, making landings less adventurous. Hydrapak has done rigorous testing in the field, and the reservoirs, which offer a lifetime warranty, have withstood every hardened test including driving a car over the reservoir!
According to the National Accounts Manager Matt Patterson, the Motorized Sports market has long been a focus of the company “ With the Scramble and the Roost added to the backpack line, we have renewed our dedication to all Offroad, ATV, competitive and recreational motocross enthusiasts and we take great pride in honing in on all the features people want for their specific interests.”
In introducing the motorsport specific Roost and Scramble packs, Hydrapak provides two alternatives to the frequent powersports adventurer. The Scramble is for the minimalist, a rugged and comfortable pack well constructed with a 70oz reservoir, a large main compartment and a stash pocket behind the lower flap. Padded shoulder straps with sternum strap and removable waist strap coupled with a side release buckle which allows system to be mounted to the outside of a chest protector. The Roost is the big Brother of the Scramble and has the same styling, with the same rugged materials, and the addition of more capacity, a large front pocket and a 100 ounce reservoir. Both packs offer Hydrapak’s full-featured drink system which includes Plug-and-Play connector with Shut-Off insert valve.
DEALER NEWS: Hydrapak, Inc. has shifted its focus to supporting its distributors and now that the Company is working with distributors in the US and European market, all sourcing and marketing resources are being allocated to supporting distributors worldwide. Currently, Hydrapak is being distributed by White Brothers in the US, Cassons in Australia, PRV in New Zealand and more than 30 additional distributors in other markets around the globe. In addition to our updated product, we believe, Hydrapak, Inc., will provide strong levels of support in all phases of business including sales cycles, marketing support, logistic organization and communication.
About Hydrapak: Based in Emeryville, California, Hydrapak is focused on creating the best personal hydration systems available for any activity where hands-free fluid delivery is needed. Hydrapak is committed to pushing the limits of design and materials to create the easiest-to-use, most functional hydration systems available. More information on the company and its products can be found at www.hydrapak.com or by Matt Patterson at (866) 549-0559.
Hydrapak Finds Success as Component Supplier
January 20, 2006 (Berkeley, CA)—After years of selling performance-oriented hydration backpacks, Hydrapak expanded its business by selling its proprietary drink systems for use in other branded packs. Twelve months later, component sales are the fastest growing segment of the company’s business and have introduced its products into markets that the company could not have reached on its own.
While Hydrapak traditionally markets and sells into the Bicycling and Motorsports markets, it has added partners that market to the outdoor, military, ski, industrial and other specialty markets. “We have always considered ourselves a hydration technology company, but in many ways we have been limited by our distribution focus on the bicycle industry. The exposure to new markets has provided lots of new opportunities, and our rate of innovation has increased exponentially. This benefits both our company and our partners.”
The company is primarily selling its Reversible Reservoir product, whose technology and benefits can be viewed at www.hydrationist.com. The product is assembled in China of US and Chinese components, which has made it both cost-effective and convenient for its customers producing in Asia. The product also lends itself to customization both in terms of branding and of shape and feature options.
Launched in 1996, Hydrapak was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak creates the best hydration systems available for any activity where hands-free fluid delivery is needed. Roll-top reversible reservoirs and connector valves make Hydrapak the most unique hydration system on the market today. To view all features and packs, visit www.hydrapak.com or call 510.595.8318.
Hydrapak Technology Renowned For Innovation
January 20, 2006 (Berkeley, Calf)—Hydrapak, a true performance hydration-system company, specializes in quality packs and drink systems. Committed to high performance technology, Hydrapak hydration systems are recognized for excellence and superior engineering.
Hydrapak’s reversible reservoir makes cleaning and drying easy and efficient. The wide-mouth, roll-top closure aids in both filling and turning the reservoir inside out. Additionally, the “no-slosh” reservoir includes strategically placed baffles to limit the movement of liquid. Specialized “plug-and-play” tube connectors allow the hydration tube to be attached or removed with an easy push of a button.
Hydrapak launched its technology in the outdoor industry in late 2005. State-of-the-art designs have enabled Hydrapak to partner and develop drinking systems for several highly respected core companies in the outdoor, military, bicycle, ski and motocross industries. Hydrapak continues to forge new territory due to its extremely sound, leak-proof system, attention to detail, and ease of use. Matt Lyon, president of Hydrapak, enthused, “Promoting our technology to more widespread markets has enabled us to grow in ways we never dreamed of. We feel that the sky is the limit in terms of the industries we can reach with our progressive designs.”
Hydrapak is committed to pushing the limits of construction and materials to create the highest performance, most functional hydration systems available—all with enough fluid capacity to keep people hydrated and therefore, working and playing longer.
Launched in 1996, Hydrapak was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak creates the best hydration systems available for any activity where hands-free fluid delivery is needed. Roll-top reversible reservoirs and connector valves make Hydrapak the most unique hydration system on the market today. To view all features and packs, visit www.hydrapak.com or call 510.595.8318.
Hydrapak Appoints Backbone Media To Manage Public Relations Efforts
January 3, 2006 (Berkeley, Calf.)—Hydrapak, a true performance hydration system company specializing in quality packs, has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. Hydrapak will partner will Backbone to oversee media communications and promotions of its current and future products.
Former pro cyclist and founder of Hydrapak, Matt Lyon, used his cycling background to create innovative, performance-based packs. Relying on input from professional athletes and feedback from a large staff of avid cyclists and product testers, the Hydrapak line was continuously refined to ensure the products met buyers’ hydration needs. Hydrapak is now one of the leading providers of personal hydration systems. Not strictly for cyclists, trail runners, motorcyclists, skiers, hikers and triathletes also use Hydrapaks to refuel on the go.
Backbone Media will promote Hydrapak’s new and future designs, and Lyons is enthusiastic about the partnership “Bringing Backbone on board to spearhead our PR efforts will allow us to achieve our goals of further educating consumers about Hydrapak. We are excited to utilize Backbone’s fresh perspective and creative ideas in managing our media relations.” Backbone Media’s Penn Newhard is equally excited about the new relationship and stated, “Hydrapak’s designs and constructions are revolutionary, and the easy-to-use technology is unbeatable. Backbone is thrilled to be promoting the packs.”
Hydrapak is committed to pushing the limits of design and materials to create the easiest-to-use, most functional hydration systems available. Hydrapak’s unique features include innovative reversible reservoirs, numerous storage pockets, padded shoulder straps, Hydratunes™ cord ports, external bungee cords and valved connectors—all with enough fluid capacity to keep athletes playing longer.
Launched in 1996, Hydrapak was introduced to satisfy the growing demand from cyclists for personal hydration systems. Hydrapak creates the best hydration systems available for any activity where hands-free fluid delivery is needed. Roll-top reversible reservoirs and connector valves make Hydrapak the most unique hydration system on the market today. To view all features and packs, visit www.hydrapak.com or call 510.595.8318.
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